HOW IT ALL STARTED
DOS was originally conceptualized as an online female store - Debbie Online Store (DOS) but ultimately a physical store was opened instead in 2010 and has been open since then. DOS was founded by Debola Obanikoro aka Debz who is the ultimate fashion enthusiast. Her interest, and passion for fashion trends, and style is unparalleled and dates far back as when she was in high school.
She studied law at the Middlesex University London and obtained a Master’s degree in Energy Law at the University of Aberbeen UK however, she couldn’t resist what would appear to be her calling and immediately launched DOS Flagship store after returning home to Lagos from Aberdeen. Since then, she has built DOS Clothing to be a reputable and sought after women’s clothing store in Lagos Nigeria. If there is that event/occasion be it a Wedding, concert, dinner date, clubbing etc. DOS today is one of the top destinations for women ages 16-45 to find that befitting outfit worthy of the occasion in Lagos. She has since launched another store in Accra, Ghana December 2019, and DOS has quickly risen to become the “Goto” in Accra today.
DOS Clothing Company is a fresh and modern women’s clothing store. Being the first of its kind in Nigeria, DOS carries its own brand offering both Western and Traditional style clothing to all women.
At DOS, we pride ourselves on delivering key catwalk looks and celebrity inspired women’s fashion to our customers the second the trends hit. We know how important it is to look your best; therefore it is essential that our prices are affordable for everyone. We believe fashion is a right not a luxury!
We understand that the key to our success is a happy and satisfied customer. This is why we focus on delivering a simple to use yet exciting shopping experience both in store and online, whilst offering the fashion you want when you want it.
With new clothes and accessories hitting our shelves daily we aim to stay ahead of our competition and secure a position at the forefront of women’s clothing.
Every day is a fashion show and the world is your runway!